AV production for a product launch – Atelier Wittmann at Maison De Greef

Atelier Wittmann

Product Launch

2024


Transforming a historic venue into a refined showcase

For the launch of Atelier Wittmann, Maison De Greef hosted an exclusive evening at the Bourse Brussels. Altrolux provided full AV production for this product launch, with subtle lighting and precise sound design that elegantly highlighted the venue’s architecture.


Challenges of AV production in a high‑end historic setting

The main challenge was to respect the grandeur and delicate details of the historic venue while enhancing visibility and intimacy. Speeches, performances around a central tree-carpeted stage, and mood lighting required a tailored technical setup.


Custom lighting & sound solution by Altrolux

  • Strategic lighting to accentuate the stock exchange’s architecture without overpowering its elegance.
  • Central stage with a decorative tree, illuminated as a focal point for performances.
  • Professional sound system ensuring clear voice projection and immersive ambience throughout the evening.


Refined product launch with immersive AV experience

The bespoke AV production by Altrolux created a harmonious and immersive atmosphere, perfectly aligned with the high-end image of Atelier Wittmann.Guests experienced a seamless evening that married technical excellence with architectural splendor.

Event highlights a look at our AV production in action

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