Live streaming: how to use it for an event?

Introduction

At Altrolux, we understand the power of live streaming to amplify your event’s reach and engagement. Whether you’re organizing a product launch, a corporate seminar, or a virtual conference, a successful live streaming event can connect you with a global audience in real-time. Our team specializes in providing end-to-end solutions that ensure your event runs smoothly, allowing you to focus on delivering impactful content.

In this article, we’ll guide you through the process of hosting a live streaming event, while highlighting how our live streaming services can support you every step of the way.

1. What is a live streaming event?

1.1 Definition of live streaming

A live streaming event allows you to broadcast in real-time to an audience via platforms like YouTube, Facebook Live, Zoom… It’s a powerful tool to engage attendees regardless of their location. With live streaming, your event can transcend physical barriers and reach hundreds or even thousands of people at once.

1.2 Why use live streaming for your event?

We know that live streaming offers several strategic benefits:

• Wider reach: Engage attendees globally without needing a physical venue.
• Real-time interaction: Features like live Q&As and polls allow dynamic audience participation.
• Cost-effective: Reduce expenses associated with physical events like travel, venue rental, and logistics.
• Increased engagement: Capture your audience’s attention with the immediacy of live streaming.

At Altrolux, we make sure your event is well-prepared to leverage these advantages by providing tailored solutions that fit your audience and goals.

2. How we help you plan a successful live streaming event

2.1 Defining your event’s goals

Our first step is understanding the purpose of your event. Whether you’re looking to boost brand awareness, generate leads, or educate your audience, we’ll align our services to meet your specific objectives.

We’ll ask questions like:

• Who is your target audience?
• What’s your key message?
• What are your goals ?

From there, we help map out the structure and strategy for your live streaming event.

2.2 Choosing the right platform

Choosing the right platform is key to a smooth experience. At Altrolux, we assess your event size, interaction needs, and audience to determine the most suitable platform:

• YouTube Live: Perfect for large-scale public events.
• Zoom: Best for interactive webinars and meetings.
• Facebook Live: Ideal for community engagement and reaching social media audiences.
• Twitch: Popular for gaming events, but also suitable for concerts and creative content.

Once we’ve chosen the best platform for your event, our technical team handles all the setup, ensuring everything works perfectly on the day.

2.3 Creating a detailed event schedule

Our team at Altrolux will work with you to develop a clear and organized event schedule. This includes:

• Start and end times
• Breaks and transitions
• Speaker segments
• Rehearsals
• Interactive moments like Q&A sessions or live polls

Having a well-structured plan ensures that your event runs smoothly and keeps your audience engaged from start to finish.

3. Altrolux’s technical setup for your live streaming event

When it comes to live streaming, having the right technical setup is crucial. At Altrolux, we provide the equipment and expertise you need to deliver a professional, high-quality live streaming experience.

3.1 Equipment essentials we provide

• Cameras: We offer high-definition cameras for crystal-clear video, from professional DSLR setups to compact, efficient solutions.
• Microphones: Audio clarity is essential. We supply industry-standard microphones that capture every word clearly, filtering out background noise.
• Lighting: Great lighting elevates your event’s visual appeal. We provide and set up professional lighting equipment to ensure consistent quality.
• Streaming software / Hardware: We handle all the technical aspects of your stream using platforms like Vmix, Epiphan Pearl, Roland, Analog Way and Barco . Our team manages multiple camera angles, adds overlays, and ensures seamless transitions.

Our live streaming services are designed to cover every technical detail, leaving you free to focus on delivering great content. We ensure your viewers experience your event at the highest level of professionalism.

3.2 Ensuring a stable internet connection

One of the biggest risks to any live streaming event is a poor internet connection. We take proactive steps to prevent this by:

• Using wired Ethernet connections for stability.
• Testing your upload speed to guarantee it meets the demands of HD streaming.
• Providing backup connections such as mobile hotspots for uninterrupted streaming.

Altrolux’s technical team ensures your stream runs without a hitch, even in challenging environments.

3.3 Pre-event testing and rehearsals

We believe in thorough preparation. Before the event, we conduct full rehearsals to test all equipment, check the internet connection, and troubleshoot any potential issues. This proactive approach ensures that your live streaming event runs smoothly from start to finish.

4. Engaging your audience with interactive elements

4.1 Encourage real-time interaction

One of the biggest advantages of a live streaming event is the ability to engage with your audience in real time. Encourage participation by incorporating interactive elements such as:

• Live Q&A: Set aside time for questions from the audience. This makes the event more engaging and allows you to clarify any points in real time.
• Live Polls: Use live polling to get instant feedback on various topics.
• Shoutouts and Acknowledgements: Calling out audience members or acknowledging comments adds a personal touch and keeps viewers engaged.

4.2 Use visuals and graphics

To keep your audience’s attention, incorporate visuals such as slides, infographics, or even live on-screen text. Streaming platforms allow you to add these elements to your stream, making the presentation more dynamic and engaging.

4.3 Incorporate a moderator

If possible, assign a moderator to handle the live chat, address any technical issues, and manage the flow of questions during the Q&A session. A moderator helps ensure smooth communication and keeps the event organized.

5. Post-event engagement and analysis

5.1 Share the recording

After your live streaming event concludes, share the recorded video with your audience. Some viewers may have missed the live event, and having the recording available allows them to catch up at their convenience. Most platforms, such as YouTube and Facebook, automatically save your live stream for on-demand viewing.

5.2 Analyze the data

Use the analytics tools provided by your streaming platform to assess the success of your event. Key metrics to look at include:

• Viewer count: How many people watched the event live?
• Engagement: How many comments, likes, or shares did the event receive?
• Audience retention: Did viewers stay for the entire stream, or did they drop off at a certain point?

By analyzing these metrics, you can learn what worked well and what can be improved for your next live streaming event.

5.3 Follow up with your audience

To maintain engagement, send a follow-up email or message to thank your attendees and provide any additional information or materials promised during the event. This can also be a great opportunity to invite them to your next event.

Frequently asked questions

Conclusion

At Altrolux, we are committed to delivering high-quality live streaming event services that elevate your brand and engage your audience. From technical setup to interactive features and post-event analysis, we handle every detail to ensure your event’s success. Let us help you make your next event unforgettable. Discover our services today and see how we can turn your vision into reality